Hotel Shocard at Times Square offers a vibrant, contemporary stay in the heart of Midtown Manhattan, just steps from the bright lights of Times Square. Inspired by New York City’s dynamic energy, this boutique hotel features modern design with artistic touches that reflect the city’s culture. Guests can enjoy stylish accommodations, attentive service, and easy access to Broadway theaters, dining, and iconic attractions. Its central location makes it an ideal base for both leisure and business travelers looking to experience the best of NYC. Modern, design-forward guest rooms with sleek finishes On-site dining options and nearby restaurant partnerships Complimentary high-speed Wi-Fi throughout the hotel 24-hour front desk and concierge services Fitness center access for active travelers Business-friendly amenities and workspaces Lively neighborhood with nightlife and entertainment options
Hotel Shocard at Times Square offers One meeting room, Bar/lounge, Restaurant, 24-hour front desk, Elevator/lift, Free newspapers in lobby, Luggage storage, Multilingual staff, Pets allowed, Pets allowed (no fees), Smoke-free property, Tours/ticket assistance, Designer toiletries, Free toiletries, Hair dryer, Down comforter, Egyptian-cotton sheets, Premium bedding, Air conditioning, Blackout drapes/curtains, Hair dryer (on request), In-room safe, In-room safe (laptop compatible), In-room safe (surcharge), Iron/ironing board, Iron/ironing board (on request), Private bathroom, Private bathroom (not in room), Rainfall showerhead, Shower only, Cable TV service, Flat-panel TV, Free WiFi, Free WiFi (limited) device count, Free WiFi (limited) duration, Free WiFi (limited) time, iPod docking station, MP3 docking station, Phone, Daily housekeeping.
Hotel Shocard at Times Square is located at 206 West 41st Street, New York.
Hotel Shocard at Times Square has an average rating of 3.5 out of 5 based on 704 guest reviews. It holds a 3-star Stars rating.
1 Double Bed
Standard Room (1 Full Bed)
1 Queen Bed
Standard Room, 1 Queen Bed
1 King Bed
Standard Room, 1 King Bed
1 Queen Bed and 1 Double Sofa Bed
Standard Room, Accessible (ADA)
1 Double Sofa Bed and 1 King Bed
Ensemble Suite
1 Twin Bed
Premium Full
1 Twin Sofa Bed and 1 Queen Bed
Accessible Queen
1 King Bed
Premium King
1 Queen Bed
Premium Queen




+7

Hotel Shocard at Times Square offers a vibrant, contemporary stay in the heart of Midtown Manhattan, just steps from the bright lights of Times Square. Inspired by New York City’s dynamic energy, this boutique hotel features modern design with artistic touches that reflect the city’s culture. Guests can enjoy stylish accommodations, attentive service, and easy access to Broadway theaters, dining, and iconic attractions. Its central location makes it an ideal base for both leisure and business travelers looking to experience the best of NYC.
Hotel Shocard is centrally located in Times Square, offering convenient access to attractions and the subway. While praised for its location and friendly staff, particularly Elizabeth and Mariana, the hotel suffers from small rooms, inconsistent hot water, noise from the attached pub, and occasional cleanliness issues. Recent reviews indicate a significant improvement in guest experience compared to older feedback, largely due to staff responsiveness and room upgrades.
A++ Rooms could use a little updating. Shower water tool 10+ minutes to get remotely hot. Worth the price for location for sure. Alonzo was extremely friendly and very welcoming.
This hotel has a great location. However, please if you get room 606, avoid it at all costs. The door gets stuck and you have to push it with your shoulder to open it. The air doesnt work and has to be manually adjusted through the wall unit. It is not clean and smells. They usually leave garbage and cleaning supplies throughout the hallway and by the elevator. I stayed one night and that was enough. Not even talking about the bar beside it!
I stayed at Showcard Hotel and had a really good experience. Elizabeth was especially amazing and made us feel very welcomed from the beginning. We had a small issue with the room, and she handled everything quickly and professionally. The hotel was great, but Elizabeth was definitely the best part of the experience. She was very kind, helpful, and attentive throughout our stay.
This is an amazing location with large room sizes and comfy beds. The only downside is our room wasn’t cleaned cause the cleaning lady lied and said we left our DND sign up. We very much remember taking it off because we knew they only cleaned the rooms every other day. However, the supervisor was extremely apologetic and unimpressed with her employee. Don’t expect the most impressive room you have ever stayed in but it’s very clean and comfortable. I will absolutely stay here again; how much time do you really spend in your hotel in NYC anyway?!
I stayed at Hotel Shocard for a week and, after reading some previous reviews, I’ll admit I arrived feeling quite apprehensive. However, I can honestly say I had a completely positive experience and zero complaints. The room size was absolutely perfect for two people — especially by New York standards. It was comfortable, well laid out, and gave us enough space to properly settle in for the week without feeling cramped. Cleanliness was spot on: fresh linens, spotless bathroom, and no issues whatsoever with water, heating, or facilities during our stay. The staff were friendly and professional throughout. Check-in was smooth, and any small queries we had were handled quickly and politely. We experienced none of the issues mentioned in some older reviews — no flooding, no water problems, no alarms, and no housekeeping concerns. Everything felt well managed and organised. Location-wise, it’s fantastic — right in the heart of the city, making it easy to walk or hop on transport anywhere. For the price we paid, the value for money was genuinely excellent, especially in New York where hotel costs can be eye-watering. If you’re feeling nervous because of past reviews, don’t be. Our experience was comfortable, clean, and great value. I would absolutely stay here again.
Everyone was very nice. The room was very clean. Great location. My only complaint about the room was a lack of a full length mirror, I was just wisjing and praying I looked cute when I left the room. Other than that, very nice.
Hotel Shocard delivered a consistently good experience across the board. The rooms were comfortable, the service was friendly and helpful, and the location made exploring easy. It's a reliable choice if you're looking for a comfortable and convenient stay in the city.
If I could give 0 stars I would. Have no expectation of decent service. Management and customer service was the worst I’ve ever experienced. I booked two rooms at this hotel for my family. Due to a family emergency we had to cancel. Although booking.com was perfectly fine cancelling the managers at the hotel made it miserable. The managers claimed that booking.com did not reach out to them on behalf of both rooms. Canceled one and charged me for the other. Which does not make sense to me. If the request was processed from booking.com they should have gone through the same day. Booking.com confirmed both reservations numbers with me when they sent the request. If I was canceling day of I would understand, but it was days in advance. Willing to refund me one room and claim the other was not mentioned is a lie. I mentioned it every time I talked to both booking.com and the guest services team at the hotel. I was charged $1800 for a room I never stayed in, despite trying to cancel ahead of time and having to go back and fourth on the phone a dozen times between the two. The manager I spoke to couldn’t have cared less about anything I was trying to explain to him regarding the miscommunication between the hotel and booking.com. He was not polite or helpful. I am a manager in hospitality and have been in the industry for 15 years. If you’re business is desperate enough to be so unkind and charge someone on behalf of there mistakes and booking.coms mistakes during the holiday season during a family emergency, it’s because your business is hurting. From an individual trying to plan a holiday trip with my family, to not out $1800 during an emergency is a relatively heartless group of individuals which is probably why you have 3.8 starts and a bunch of recent bad reviews. Don’t expect quality customer service.
Arrived at the Shocard to check in on Friday (Black Friday) and was told the check-in system was not working and that we could not check in. We decided to leave and occupy our time and come back an hour later (which forced us to cancel dinner reservations). Upon our second arrival, the check-in system was still down and we were not permitted to check-in. By this time, it was almost 5:00pm and we needed a place to shower and change before seeing a play at 7:00p. The room had already been paid for through Booking.com, but I decided to find other accommodations. Understand that this is a small hotel and not a large chain like Hilton, they do not have the customer service of larger brands and apparently their systems are not reliable. I would recommend booking elsewhere.
I was attending an event near lower 42nd street and my sister traveling with me booked this hotel. We stayed in room 309. The room was clean,but there are no services at this hotel and only queen or king beds. So, I ended up sharing the bed with my sister. They held our bags because we could not check in until 4:00, so we could get something to eat. Most hotels take a credit card upon arrival to cover any incidentals, this hotel charges $150 a night security deposit in addition to any hotel fees and taxes that were prepaid using booking.com. The security deposit is held for 5-7 days, so I recommend not using a debit card. Since our room faced a rooftop, I left the shades up and enjoyed the sounds from the electric whatever is behind that wall to the left. There was probably 18-24 inches on 3 sides of the bed with the headboard was the 4th side. Tiny bathroom covered in penny tiles on all sides with plenty of hot water almost to the point of scalding. The restaurant in the building serves breakfast at cost and I awoke to the smell of toast and bacon through the heater(?). This is a good example of buyer beware and read all the fine print and check the reviews. If I was spending the night with my husband and only going to a show and dinner it might have been a better experience if I were 30 years younger.