About Aura Hotel Times Square

Aura Hotel Times Square is a stylish boutique retreat set in the heart of Midtown Manhattan, just steps from the bright lights of Times Square. Blending modern comfort with urban sophistication, the hotel offers a relaxed atmosphere ideal for both business and leisure travelers. Guests can enjoy thoughtfully designed rooms, attentive service, and easy access to New York City’s top attractions. Its central location makes it a convenient base for exploring Broadway theaters, dining, shopping, and iconic landmarks. Contemporary guest rooms with sleek, modern décor Complimentary high-speed Wi-Fi throughout the hotel 24-hour fitness center On-site dining options and nearby restaurants Business services and meeting facilities Concierge services for tours and tickets

Amenities at Aura Hotel Times Square

Aura Hotel Times Square offers Restaurant, Parking onsite, 24-hour front desk, No rollaway/extra beds available, Pets allowed, Pets allowed with a fee, Smoke-free property, Free toiletries, Coffeemaker.

Location

Aura Hotel Times Square is located at 120 W 44th St, New York.

Reviews and ratings

Aura Hotel Times Square has an average rating of 3.9 out of 5 based on 2557 guest reviews. It holds a 4-star Stars rating.

Rooms and accommodations at Aura Hotel Times Square

  • Executive Room, 1 Queen Bed, Accessible (with Roll-In Shower)

    1 Queen Bed

    Executive Room, 1 Queen Bed, Roll-in Shower (Accessible)

  • Suite, 1 Bedroom

    1 Double Sofa Bed and 1 Queen Bed

    Suite, 1 Bedroom

  • Standard Room (Full)

    1 Double Bed

    Standard Room (Full)

  • Deluxe Room, 1 Queen Bed

    1 Queen Bed

    Deluxe Room, 1 Queen Bed

  • Executive Room, 1 King Bed

    1 King Bed

    Executive Room, 1 King Bed

  • Executive Room, 1 Queen Bed

    1 Queen Bed

    Executive Room, 1 Queen Bed

  • Deluxe Room, 1 King Bed

    1 King Bed

    Deluxe Room, 1 King Bed

  • Deluxe Room, 2 Double Beds

    2 Double Beds

    Deluxe Double Room

  • Superior Room, 1 Queen Bed

    1 Queen Bed

    Superior Room, 1 Queen Bed

  • Penthouse (Suite)

    1 Double Sofa Bed and 1 King Bed

    Penthouse (Suite)

  • Executive Room, 1 Queen Bed, Accessible, Bathtub

    1 Queen Bed

    Executive Room, 1 Queen Bed, Mobility Accessible, Bathtub

Image of Aura Hotel Times Square
Image of Aura Hotel Times Square
Image of Aura Hotel Times Square
Image of Aura Hotel Times Square

+4

Image of Aura Hotel Times Square

Rooms

Property Overview

Aura Hotel Times Square is a stylish boutique retreat set in the heart of Midtown Manhattan, just steps from the bright lights of Times Square. Blending modern comfort with urban sophistication, the hotel offers a relaxed atmosphere ideal for both business and leisure travelers. Guests can enjoy thoughtfully designed rooms, attentive service, and easy access to New York City’s top attractions. Its central location makes it a convenient base for exploring Broadway theaters, dining, shopping, and iconic landmarks.

  • Contemporary guest rooms with sleek, modern décor
  • Complimentary high-speed Wi-Fi throughout the hotel
  • 24-hour fitness center
  • On-site dining options and nearby restaurants
  • Business services and meeting facilities
  • Concierge services for tours and tickets

Amenities

Food and drink

  • Restaurant
  • Coffeemaker

Parking

  • Parking onsite

Property services

  • 24-hour front desk
  • No rollaway/extra beds available
  • Pets allowed
  • Pets allowed with a fee
  • Smoke-free property

Bathroom

  • Free toiletries

Reviews

3.9
2557
Reviews

Aura Hotel Times Square offers a convenient location in the heart of Times Square, providing easy access to Broadway, restaurants, and public transport. While praised for its friendly staff, comfortable beds, and proximity to attractions, recent reviews highlight inconsistencies in room cleanliness and service, particularly concerning hot water and equipment functionality.

Excellent LocationComfortable BedsFriendly StaffProximity to Attractions
cleanliness3
location4.5
value3.5
service4
amenities3
T
Tanya Magana
2 months ago

I was blown away by the service from the staff at this hotel. They were courteous, prompt and were accommodating in multiple ways. When I booked, I was mainly looking for a prime location which this hotel provided. But the added level of personal touch by the employees is what is going to keep me coming back. Thank you so much.

L
Lula B. Milner
2 months ago

I stayed at the Aura Hotel in May of 2026 as part of a Road Scholar tour group. The room was huge, and clean and quiet-- a respite from the constant energies of Times Square. My view out the window was of a plain brick wall, but, all in all, it was a comfortable refuge. The little Irish pub next door was also great. I'd gladly stay here again if I were in town for the theater.

N
navit rofe
2 months ago

Great location, close to Times Square but in a quieter area. The room was a great size (we booked the larger room), the front desk staff were nice, and there’s free water refill and a gym. The main downside was the cleanliness. The sheets were dirty and there was hair on the floor. After we asked them to vacuum, it improved a little. There’s also no refrigerator in the room

B
Brad Taylor-White
4 months ago

We had a fantastic stay at Aura Hotel Times Square! The location is unbeatable—right in the heart of everything, making it easy to explore the city. Our room was clean, comfortable, and very well maintained, and we really appreciated all of the amenities. It was especially nice that we were able to use the gym and a restroom before our room was ready, which made our arrival much more comfortable. The staff was incredibly attentive, thoughtful, and welcoming throughout our stay. A special shoutout to Jonathan at the front desk, who went above and beyond to answer all of our questions and make sure we were well taken care of. His friendly attitude and exceptional service really stood out and made our experience even better. We would absolutely stay here again and highly recommend Aura Hotel Times Square!

K
Kim Bailey
5 months ago

It is a great place in Times Square. We walked to Times Square, Central Park, Rockefeller Center, NBC studios and Radio City from the hotel. It was also a short subway ride to The 9/11 Memorial, Financial district and The Battery. Room was clean and bed was super comfortable (executive king room). The room did not have a great view, but was quiet. Jojo was super helpful with anything we needed. We would stay there again. Side note: for meals, the Long Room next door has great foood. They also have really good latte/espressos.

B
Bela Szabo
5 months ago

????? I had an excellent experience at Aura Hotel and would highly recommend it to anyone visiting New York City. One of the hotel’s greatest strengths is its unbeatable location. Situated just moments away from Times Square, it offers easy access to Broadway theaters, restaurants, shopping, and public transportation, making it an ideal base for exploring Manhattan. The hotel itself is beautifully renovated, with a modern and elegant design that creates a welcoming atmosphere from the moment you arrive. Everything feels fresh, thoughtfully designed, and exceptionally well maintained. Cleanliness was outstanding throughout the property, and the room was spotless and comfortable during our entire stay. What truly stood out, however, was the level of service. The staff was consistently attentive, courteous, and eager to help, making us feel valued as guests. After staying here, I can confidently say that Aura Hotel will be my first choice whenever I visit New York. A fantastic property in an excellent location with a team that genuinely cares about its guests. Highly recommended!!!!!!!

M
Miklos Szabo
5 months ago

Excellent Stay in the Heart of Manhattan My family and I had a wonderful stay at the Aura Hotel, and I can confidently say it exceeded our expectations. The hotel’s location is outstanding—just a few steps from Times Square, making it incredibly convenient to explore New York City’s main attractions, theaters, restaurants, and subway stations. Despite being so close to the action, the hotel provides a comfortable and relaxing atmosphere. The service was exceptional throughout our stay. Every staff member we interacted with was friendly, professional, and genuinely committed to making our visit enjoyable. The property is spotless, and you can immediately tell it has been recently renovated. The redesign was done with excellent taste, combining modern elegance with comfort and functionality. The rooms and common areas feel fresh, stylish, and very well maintained. Without a doubt, Aura Hotel has become my preferred hotel in New York City. Every time I return to New York, this will be my hotel of choice. Highly recommended. ?????

D
Dani Oliveira
5 months ago

The hotel has an excellent location, and it is clear that it has been recently renovated, which makes the stay feel modern and pleasant. However, the air conditioning system is still very noisy, as mentioned in other reviews. That said, my main issue was the $250 deposit charged upon arrival. In my experience, this deposit was never refunded, which is extremely frustrating and unacceptable. For that reason, despite the good location and the updated facilities, I would be very cautious about staying here again.

D
Deb Laufer
6 months ago

It is a great location. Our room was on the tenth floor. We found it quiet. The room was a decent size, especially by NY standards. The bathroom small, but adequate. There were two a/c’s. One didn’t work but the weather wasn’t too hot, so it was fine. The only real negative is that there was no refrigerator. You could easily have put in a small one. So no place to put water. And no place to bring home our leftovers from all the wonderful restaurants! A 4 star hotel should have this. It was fine all in all, but it don’t really consider it 4 stars.

K
kate Moloney
6 months ago

You cannot beat the location of this hotel. It is essential to everything. The staff are absolutely outstanding. The housekeeping staff left my room flawless every day. I stayed there for seven days and never had an issue overall during the night. The hotel is extremely quiet. staff are available 24 seven and are willing to help you make us stay better in any way they can. I was a solo traveler, and I felt extremely safe in this hotel . The breakfast at the long room next-door is outstanding and the food and music at O’Donoghue a few doors down is also great. I highly recommend this hotel and I plan on making this my go to hotel on my frequent trips to New York.

Map

Property Address
120 W 44th St
New York
Property Contact
212-710-7000
Powered byRipe